Aside from keeping the customer at the heart of the creative process, design thinking is also a collaborative effort that thrives on integrating multiple points of view. Focusing on the future instead of merely considering the way things work in the present. Sounds straightforward, but how does it work? Design thinking is a process that follows four vital steps: analyzing the problem, designing the solution, implementation and the evaluation of the solution. It is an iterative process.

First of all you must pinpoint the problem; what is the problem, how did it arise and when does it occur? Once the problem has been clearly defined we proceed to the co-creation phase. It is important to look at the problem from multiple different perspectives. Seeing the problem in a different light can help you to determine the best approach towards developing the most suitable innovative solution. Finally, the implementation and evaluation phases will serve you well by providing valuable insights for future projects. The cycle of learning and development never ends!